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The Badass B2B Growth Guide
The Foundation
Play F0: The #1 Rule of Selling
Play F1: Know Your Market
Play F2: Having a Growth vs. Fixed Mindset
Play F3: Don't Be a Debbie Downer
Play F4: How to Elegantly Explain What You Do
Play F5: Ditch the Pitch
Play F6: Starting Conversations with Strangers
Play F7: Don't Exceed Your Prospect's Speed Limit
Play F8: Solutions Disguised as Problems
Play F9: How to Explain What You Do in a Cold Email in One Sentence
Play F10: How to Start Conversations with People Who Aren't Buying
Play F11: Deposits & Withdrawals
Play F12: Why Prospects Are Guarded Around Salespeople (And What to do About it)
Play F13: Detaching from the Outcome (Video)
Play F14: How to Sell More "Hamburgers"
Play F15: Twist the Knife
Play F16: Stay Away From This Phrase
Play 17 - A Surfer's Mind
Know Your Prospect's Jobs-to-be-Done
Play PM1: Your Market's Motivations
Play PM2: Fireballs vs. Flowers
Play PM3: How to Become An Insider
Play PM4: How to Get Your Prospect's Secret Buying Language using Jobs-to-Be Done
Play PM5: Jobs to Be Done Interview Guide
Play PM6: Example of a Jobs-to-Be-Done Interview
Play PM7: The Lingo Library
Play PM8: How to Be More Interesting to Prospects
Play PM9: How to Stay Top of Mind When Prospects Aren't Motivated Right Now?
Play PM10: How to Get the CFOs to Buy In
Outsourcing List Building
Play LB1: Getting Started
Play LB2: Defining Your Targeting Parameters Using Sales Navigator
Play LB3: The Data Enrichment Providers I Recommend
Play LB4: Example of a Lead List You'll Get Back
Cold Calling
Play CC1: The Pain Triangle
Play CC2: The Educational Based Cold Call Script
Play CC3: Example: Educational Based Cold Call Script - Sales Coach
Play CC4: Behind the Scenes — Creating an Educational Based Cold Call Script — Example for Fin Tech
Play CC6: Leveraging Wins to Attract Similar Clients
Play CC7: What to Say When a Gatekeeper Picks Up
Place CC9: How to Cold Call a Trade Show Lead
Play CC10 - Real Cold Call
Play CC11 - Example SaaS Cold Call Script
Play CC12: Real Cold Call - Accusation Audit
Play CC13: 14 Killer Cold Call Openers
Play CC14: The Reheat Campaign
Play CC15: Transcript of a Good Cold Call You Can Steal
Play CC16: Live Cold Call Critique
Voicemail
Play VM0: The Open Loop Voicemail
Play VM1: Five Voicemail Formulas
Play VM2: The 8.9 second voicemail
Play VM3: Voicemail — The Script and Tone That Gets 30% of My Calls Returned
Play VM4: Voicemail makeover
Play VM5: My Go To Voicemail
Cold Email Copywriting
Play CW00: Let's write a good cold email (step by step)
Play CW1: Don't Believe the Hype
Play CW2: The Triplet
Play CW3:: Go for No
Play CW4: How to Use Humor to Increase Response Rates
Play CW5: Your Customers Are Your Best Salespeople
Play CW6: Turning a Skeptic into a Buyer
Play CW7: How to Explain Things Clearly
Play CW8: Show, Don't Tell
Play CW9: Casual Copywriting Example
Play CW10: The Secret to Creating Memorable Cold Email Copy
Play CW11: Sales Copy Teardown (Before & After)
Play CW12: Are You Pitching or Proving?
Play CW13: Example of Hype-Free Copy in a Cold Email
Play CW14: 2 Things I Learned from Jason Fried About Copywriting
Play CW15: Casual Copywriting Examples (Before & After)
Play CW16: The Secret to Getting More Positive Cold Email Responses
Play CW17: 3 Ways to Increase Cold Email Response Rates
Play CW18: How to Use Emotions to Motivate Prospects
Play CW19: Steal Like an Artist to Increase Open Rates
Play CW20: Chase — Features into Benefits Makeover
Play CW21: Before & After
Play CW22: Who's Your Villain?
Play CW23: How to Use Humor to Increase Response Rates
Play CW24: Ditch this word
Play CW25: What Pisses People Off?
Play CW26: Steal This Porsche Ad
Play CW26: A Magic Word
Play CW27: Be Crispy
Play CW28: Write With an Eraser
Play CW29: Cold Emailing Over the Shoulder Video
Play CW30: "What if" questions
Play CW31: What We Do vs. What You Can Do
Play CW32: Why Prospects Don't Respond (And How to Fix it)
Play CW33: 9 Cold Email Copywriting Formulas That Convert
Play CW34: Cutting the Fluff
Cold Emailing
Play CE000 - Improving cold email deliverability
Play CE:00 - The Easier Way to Start Conversations With Strangers
Play CE1: The Biggest Cold Email Mistake
Play CE2: Cold Email: Subject Lines
Play CE4: Bring Back That Loving Feeling
Play CE5: Cold Email: Follow-up After Direct Mail
Play CE6: 15 Minutes of Fame
Play CE7: Leveraging Shared Audiences
Play CE8: Reactivate Lost Opportunities
Play CE9: Medicine for the Problem
Play CE10: Example for SaaS
Play CE11: The Cold Call Email
Play CE12: Personalization at Scale
Play CE13: Cold Email From the CEO of Rippling
Play CE14: Shining a Light on a Problem
Play CE15: Informative & Entertaining
Play CE16: Introducing Two People via Email
Play CE17: The 4T Email — A High Converting Formula
Play CE18: Low Friction Calls to Action
Play CE19: Email to Start a Conversation with an Innovator
Play CE20: Educational Emails
Play CE21: How to Respond to, "Send Me Some Information" in Email
Play CE23: The Cold Email that Booked a Meeting and Sales with GEICO
Play CE24: The One Sentence Email
Play CE25: Example of a Personalized 4T Email
Play CE26: Example of a 4T Email to Target
Play CE27: 4T Email that Got the Attention of a CEO
Play CE28: A Cold Email Written by a Customer to a Prospect
Play CE29: One of the Best Cold Emails I've Ever Seen
Play CE30: Personalized Image in Cold Emails
Play CE31: Hyper-Personalized 4T Email that Got a Positive Response
Play CE32: The Cold Email that Got a Response from a Director of Sales
Play CE33: How to Write a Damn Good Email in 8 Minutes
Play CE34: 6 Low Friction Calls to Action that Start Conversations
Play CE35 Post Webinar Email that Starts Conversations
Play CE36: Cold Email that Booked a Meeting After a Prospect said, "No Thanks"
Play CE37: How to Get a Response from a Busy Person — Teardown
Play CE38: Illumination Cold Email (How to Change the Status Quo)
Play CE39: How to Respond when a Prospects Asks for Information via Email
Play CE40: What Zelda Can Teach You About Writing a Good Cold Email
Play CE41: The Radically Honest Illumination Email
Play CE42: Real Email - Educational Offer that Booked a Meeting
Play CE43: The Photoshop Cold Email
Play CE44: The Broken Clavicle Bone
Play CE45: How to Follow-Up Without Being Annoying
Play CE46: The 28 Word Email
Play CE47: The Easier Way to Book Meetings
Play CE48: Reaching Out to People Who Didn't Buy
Play CE49: Leveraging Customers for Warm Intros
Play CE50: 1 i simple idea to grow sales in 3 months
Play CE51: Emails That Look Like Texts - Alteryx
Play CE52: Emails That Look Like Texts - LeanData
Play CE53: Emails That Looks Like Texts - Tipalti
Play CE54: Email That Look Like Texts - Gong.io
Play CE55: Email That Looks Like a Text - Tax Accountant
Play CE56: Asking For Advice
Play CE57: How to write killer first sentences
Play CE58: The Cold Email Copywriting Formula That Will Increase Responses
Play CE 59: 14 Low friction CTAs that increase response rates
Play CE60: Open loop cold emails
Play CE61: Out of Office Autoresponder
Play CE62: 4T Bridging Phrases
Play CE 63: Super Short Cold Email - Outreach